CaPPr (The Center for Applied Product Personality Research) has been founded to collect and amplify research and opinions on product personality from around the world and to put this into practice.
Product personality means applying the personality traits on products.
The personality traits are extraversion, conscientiousness, agreeableness, neuroticism and openness to experience.
By matching the profiled products with people, they can find their true preferences and increase their satisfaction with the products and experiences they purchase.
Examples of applied product groups are living & housing, clothing, cars, study, travel, shopping and jobs.
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