Blog
Business

Create an information page for affiliates

Affiliates can refer visitors to a product or service and receive payment when an agreed result follows. The original article suggested a dedicated information page for these partners. That remains practical: a potential partner first needs to know whether the offer fits their audience.

Answer questions in advance

Describe what you sell, whom it serves and which materials are available. Explain how compensation is calculated, when a referral counts and when payment happens. State any restrictions on ads, use of your brand or email promotion. Vague terms can cause disputes later.

Show how to apply and whom to contact with questions. An example of suitable promotion can help, but partners need room to recommend the offer honestly in their own voice. Do not hand them claims you cannot support. The goal is a workable relationship, not the greatest number of links.

Make the commercial relationship clear

Readers should understand when a recommendation is commercial, especially when a purchase earns a commission. The exact rules depend on country, channel and advertising format; check them before opening a program. Your partner information can already explain that promotions must be identifiable as advertising or affiliate referrals where required.

Do not measure only how many partners sign up. Look at the visitors they bring, whether the information matches expectations and whether customers are satisfied. A good partner page makes it easy to start while attracting people willing to present the product carefully.

— GijsDiscuss this article