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Connecting an RSS feed to Twitter with Twitterfeed

Regular bloggers often want to share new articles with followers. In March 2011, I described Twitterfeed as a way to connect an RSS feed to Twitter. A new website article produced a tweet automatically. That saved manual work, especially for publications with a steady rhythm.

Automatic publishing still needs editing

This is a description of Twitterfeed in 2011, not a current guide to the service. The process starts with a sound RSS feed: an article’s title, link and description must be correct. An integration can turn those details into a post, but the result needs checking. A long title may be cut off, the wrong image may appear, or an edited old article may be distributed again.

X permits RSS-based posts in principle when you are authorised to publish the information and the automation follows its rules. Repetitive, misleading or spam-like posts are not automatically allowed. Rules and technical access can change, so check them before setting up a new integration.

Make the connection useful to readers

An automatic post should do more than say something is new. Make sure the title describes what someone will read and the link leads directly to the right article. Fix a messy feed first. You can also keep a human step: let the system prepare a draft and review it before publishing.

Twitterfeed showed in 2011 how RSS and social distribution could work together. The lasting lesson is that automation can speed up delivery of useful information, but it cannot take responsibility for the source or the message.

— GijsDiscuss this article