In 2010 I wrote about a common question for clubs and small organizations: how can you publish a printed newsletter, manual or magazine online too? Issuu offered a publication that readers could flip through. That idea still has value, but digital publishing takes more thought than uploading a file.
Decide what the publication should do
A page-turning version can suit readers who like the shape of the original print edition. It also gives you one link to share for a report, portfolio or magazine. For a short announcement or an article, ordinary web text may be easier to read, especially on a phone. Choose the purpose before choosing the format.
Check the source file
Start with a clear document and check its headings, images, links and reading order. After publication, inspect it on a phone and a larger screen. Readers should not have to zoom repeatedly to make out the text. An attractive page-turning effect cannot fix tiny type or essential information locked inside an image.
If you want to reach readers with different needs, offer an accessible text or PDF version alongside the flipbook where possible. Check whether you have permission to publish other people's photos, illustrations and contributions online. That matters for a club newsletter as much as a commercial magazine.
Issuu's upload, embedding and sharing options can change. Consult its current help documentation before setting up an edition. The lasting point of my original tip is to make existing material easy to find and share without forcing every reader into one presentation format.