How can I help you?
Thinking out loud.
On the page.
On business, technology, health and life on the road. Writing helps me understand things better. Maybe you’ll find something useful here, too.

Reframing spammers
As unsolicited link requests began reaching my blog, I used them to test whether sponsored posts could become a business model.
Business
Robots rock
After answering customer questions myself for years, I built self-service answers for the issues that came up most often at Pasfoto.nu.
Business
Weekends are bad load balancers
The five-day workweek packs everyone’s work, errands, and leisure into the same slots. A more flexible calendar could make better use of our time and shared spaces.
Life
You are what you eat
Ted Naiman’s P:E diet looks at the balance between protein and energy in food. Here is how I apply that idea to meals, body composition, and everyday choices.
Health
Society's housing propaganda
We’re taught that buying a home to live in is a financial milestone. I think it makes sense to consider ownership as an investment decision and rent for flexibility.
Life
Long tail competitors
My passport-photo site struggled to appear in local searches. Creating useful pages about nearby photographers brought in search traffic I had missed.
Business
Higher standards
People sometimes call me obsessive about my goals. I see sustained effort as part of doing work that stands out, while keeping my focus on a few goals at a time.
Life
The real pandemic
COVID-19 exposed a wider problem with metabolic health. This article argues that diet, body composition, sleep, and strength deserve more attention in public health.
Health
Old & wise
The Lindy effect suggests that ideas and tools that have lasted a long time may continue to endure. That is one reason I still see email as a strong marketing channel.
Business
Lies of mainstream nutrition advice
Scientific consensus can be shaped by incentives as well as evidence. I question ten familiar claims about food and health and share the sources that changed my mind.
Health
The centipede startup
A startup does not need a billion-dollar valuation to become resilient. One product with several revenue streams can stand on more than one leg.
Business
Energy toxicity
This article explains my understanding of how excess energy, body fat, and insulin resistance are connected, and the habits I use to manage those risks.
Health